30 Ways of Getting WeChat Followers: Part I

Feb 08

30 Ways of Getting WeChat Followers: Part I

We are often asked by our readers and clients on the most effective ways of getting WeChat followers. In this post we publish the first part of our list of 30 ways of getting WeChat followers. Since WeChat, unlike most other social media platforms, is not a discovery network, getting WeChat followers doesn’t work in the same way either. On the other hand, what...

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How WeChat App Is Changing Restaurant Business in China

Jan 04

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus. Besides the fact that WeChat app is...

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8 Tips to Retain and Grow WeChat Followers Base, Part 2

Oct 26

8 Tips to Retain and Grow WeChat Followers Base, Part 2

Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics...

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WeChat Marketing Part II: Getting Followers Organically

Oct 12

WeChat Marketing Part II: Getting Followers Organically

In this post we are picking up from the last week article on how to grow your WeChat followers base organically. In an earlier post on WeChat marketing we’ve discussed limitations of WeChat based advertising and its low ROI. Therefore, acquiring subscribers organically remains a much more cost effective way to grow your brand following. WeChat marketing can be...

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WeChat Marketing Part I: Getting Followers Organically

Oct 05

WeChat Marketing Part I: Getting Followers Organically

Continuing from the previous post on WeChat marketing, this time we are going to look into ways of getting WeChat followers organically. One of the key distinctive characteristics of this platform is its private nature. This feature also makes the discovery difficult. For example, if one is looking for a particular product on Facebook or Weibo, it is relatively easy...

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Why O2O in China Keeps Growing

May 25

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in...

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