How to Test Website Loading Speed in China

Dec 16

How to Test Website Loading Speed in China

Slow website loading in China is a major headache for foreign companies who are forced to host their sites outside of the Mainland. In this post, I will focus on how you can test website loading speed in China with some online tools. Loading speed is one of the most important metrics of a website performance and is directly linked to bounce rate (the percentage of...

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Pros and Cons of Hosting a Site in China

Sep 27

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines. In this post, I attempt to summarize...

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Pay-Per-Click Campaigns in China

Sep 11

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the more familiar PPC setup for Google. First of all,  Baidu.com is by far the most poular search engine...

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Targeting Chinese Companies: Part 2: Communication Channels

Aug 14

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, I’ve discussed the role of trade shows, exhibitions and conferences. In the second part I’m going to look at each of the remaining communication channels:   Email Email communication is one of the preferred ways to communicate with...

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SEO in China, Part 2: Baidu Optimization

Jun 19

SEO in China, Part 2: Baidu Optimization

In this post I continue to look into SEO for Baidu and how it differs from more familiar Google-based optimization. SEO for Baidu is not just a one time job but, just as in the case of Google, is a continuous effort. Algorithms and weights of various factors change all the time and, in a way, Baidu seems to be following Google’s logic, although with a...

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Why Do Chinese Websites Seem So Cluttered?

Jun 12

Why Do Chinese Websites Seem So Cluttered?

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general. What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and...

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