Competitive Research in China, Part I: Baidu Search

Oct 21

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

Sep 02

Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is the main quick management panel of your Baidu ads PPC account: The first important parameter of the...

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Baidu PPC – Tutorial, Part I: Keyword Planner

Aug 26

Baidu PPC – Tutorial, Part I: Keyword Planner

With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like QiHu and Sogou, Baidu still holds the largest markets share in search engines. Baidu also dominates the...

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