5 Ways Baidu Scandal Is Going To Affect Marketers in China

May 11

5 Ways Baidu Scandal Is Going To Affect Marketers in China

Most recent Baidu scandal following the death of 21 years old Chinese student is going to have both short and long term effects on marketers who rely on the search engine to promote brands and products. 21-year-old student Wei Zexi, who was diagnosed with rare form of cancer in 2014, had died on 12 April following a controversial and ultimately unsuccessful...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

Sep 02

Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is the main quick management panel of your Baidu ads PPC account: The first important parameter of the...

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Baidu PPC – Tutorial, Part I: Keyword Planner

Aug 26

Baidu PPC – Tutorial, Part I: Keyword Planner

With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like QiHu and Sogou, Baidu still holds the largest markets share in search engines. Baidu also dominates the...

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