WeChat Advertising Overview: WeChat Official Account Ads

Aug 02

WeChat Advertising Overview: WeChat Official Account Ads

WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use the WeChat official account ads? At present, all types of accounts are eligible to run official...

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WeChat Advertising Overview: WeChat Moments Ads

Jul 26

WeChat Advertising Overview: WeChat Moments Ads

WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to interact with such ad. Who can use WeChat Moments ads? There is a list of specific industries that are...

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Mobile Marketing in China: WeChat Advertising Overview

Jul 19

Mobile Marketing in China: WeChat Advertising Overview

Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising. Since WeChat has no direct equivalents in the West, many foreign companies often find it hard to...

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Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

Jun 28

Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese programmatic ads market is still lagging behind. Here are the six most common types of ad fraud in China:...

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China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

Jun 21

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively known as BAT, account for the major part of China’s overall digital marketing ad spend, there are also...

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Overview of Advertising with Chinese Search Engines

Aug 17

Overview of Advertising with Chinese Search Engines

China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese search engines with market share somewhere between 75% and 85% according to various estimates. Moreover,...

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