Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Jun 14

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are familiar with at home. Here is our review of the most popular Chinese dating apps: Momo (陌陌) Momo is, by far,...

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WeChat Search Function Expansion and What May Be Coming Next

May 31

WeChat Search Function Expansion and What May Be Coming Next

In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function, searching on WeChat was, perhaps, the most frustrating experience of the otherwise awesome app. For...

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Infographic: Email and SMS Marketing in China

May 03

Infographic: Email and SMS Marketing in China

According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal requirements and best practices for email template designs.   The numbers in Webpower’s...

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Basics of China Keyword Research: Qihoo Index

Apr 12

Basics of China Keyword Research: Qihoo Index

Qihoo Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that Qihoo search results tend to be more accurate than Baidu’s and advertising with Qihoo is also a bit cheaper....

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Basics of China Keyword Research: Measuring Search Trends

Mar 29

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the major Chinese search engines, as well social media platforms, offer some type of basic tools for China...

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