WeChat Search Function Expansion and What May Be Coming Next

May 31

WeChat Search Function Expansion and What May Be Coming Next

In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function, searching on WeChat was, perhaps, the most frustrating experience of the otherwise awesome app. For...

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Infographic: Email and SMS Marketing in China

May 03

Infographic: Email and SMS Marketing in China

According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal requirements and best practices for email template designs.   The numbers in Webpower’s...

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Basics of China Keyword Research: Qihoo Index

Apr 12

Basics of China Keyword Research: Qihoo Index

Qihoo Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that Qihoo search results tend to be more accurate than Baidu’s and advertising with Qihoo is also a bit cheaper....

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Basics of China Keyword Research: Measuring Search Trends

Mar 29

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the major Chinese search engines, as well social media platforms, offer some type of basic tools for China...

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8 Powerful WeChat Features You Probably Didn’t Know About

Mar 15

8 Powerful WeChat Features You Probably Didn’t Know About

If you thought you know all there is to know about WeChat features, you’d still be surprised how many powerful functions you didn’t realize existed in this little app. Here are the eight of the least known but extremely useful WeChat features: Multiple video chats One of the least known but powerful WeChat features inside groups is multiple video chat. I...

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Live Streaming in China and the Rise of New Type of KOLs

Mar 01

Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs. According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 - nearly half of China’s total...

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