How to Setup Live Support for Chinese Website

Oct 11

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website. Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For...

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Infographic: Online Behavior of Chinese Millennials

Oct 04

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies. What is unique in China’s...

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Top 10 Most Popular Mobile Apps in China

Aug 30

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not...

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The Chinese marketing toolbox

Aug 23

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools. If you are planning on setting...

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Taobao Villages: How Ecommerce Helps China’s Rural Economy

Aug 16

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach. China is one of world’s fastest urbanizing society in absolute terms. Although decreasing...

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What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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