Looking Ahead: Top China Mobile Marketing Predictions for 2018

Jan 10

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward. WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s...

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Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Dec 06

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets. Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in...

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Infographic: 11.11.2017 – China Shopping Festival in Numbers

Nov 22

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date,...

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How To Test Chinese Website Loading Time And Accessibility

Nov 15

How To Test Chinese Website Loading Time And Accessibility

When you are trying to attract more Chinese users to your website, fast loading is one of the key factors affecting the traffic, usability and, ultimately, the conversion rate. Testing your Chinese website loading time is a critical step to take before launching marketing campaign directed at users in China. Ideally, if your site is hosted in China, the loading time...

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China Marketing Alternative: 360 Search PPC Campaign

Nov 08

China Marketing Alternative: 360 Search PPC Campaign

Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet companies 529 million PC monthly active users 1 billion mobile installations China’s #2 search engine...

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China Marketing Alternatives: 360 Search SEM

Nov 01

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds...

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