Checklist for Building your China Web Presence

Mar 22

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or,...

Read More

30 Ways of Getting WeChat Subscribers: Part II

Feb 15

30 Ways of Getting WeChat Subscribers: Part II

We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers. For the first part of our list of 30 Ways of Getting WeChat Subscribers go to Part I. 30 ways of getting WeChat subscribers – part 2: #11: PPC campaigns focused on WeChat...

Read More

International Education in China

Jan 11

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand...

Read More

Ecommerce with WeChat Shop

Dec 07

Ecommerce with WeChat Shop

Chinese m-commerce has been growing by leaps and bounds in the last couple of years. The competition has further intensified in mid 2014 when WeChat launched its ecommerce option that works within the app. Although Alibaba, with its Taobao and Tmall, still reigns supreme in China ecommerce market, shopping with WeChat has been steadily gaining popularity. Presently,...

Read More

Prospects of Facebook Marketing in China

Nov 02

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by...

Read More

8 Tips to Retain and Grow WeChat Followers Base, Part 2

Oct 26

8 Tips to Retain and Grow WeChat Followers Base, Part 2

Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics...

Read More
SiteLock
Google+