Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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Live Streaming in China and the Rise of New Type of KOLs

Mar 01

Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs. According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 - nearly half of China’s total...

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Jan 25

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in...

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WeChat Usage Stats: Another Killer Year

Jan 18

WeChat Usage Stats: Another Killer Year

Just as you thought WeChat usage figures in China can’t get any higher, the most innovative Chinese social network proves otherwise. According to the most recent report released by Tencent, WeChat registered 768 million daily users. In other words, about 60% of the world most populous nation is logged in to WeChat every day. This represents 35% percent...

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How WeChat App Is Changing Restaurant Business in China

Jan 04

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus. Besides the fact that WeChat app is...

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