Book Review: Unlocking the World’s Largest E-market

Feb 07

Book Review: Unlocking the World’s Largest E-market

In her new on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media. The book explains in great details two main platforms that, today, are “must haves” for every digital marketing strategy – WeChat and Weibo. The book is filled...

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Why Do Chinese Websites Seem So Cluttered?

Jan 24

Why Do Chinese Websites Seem So Cluttered?

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general. What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and...

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Infographic: China Ecommerce Landscape

Jan 17

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017. Alibaba still dominates Chinese ecommerce with Taobao for...

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Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Dec 06

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets. Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in...

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10 Interesting Facts About China’s Richest Man Jack Ma

Nov 29

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful...

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5 Features of Most Effective China Email Marketing Strategy

Oct 25

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective. The following presentation by...

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