Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Jul 27

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay attention to email engagement to get better deliverability in Google Mail (Google Apps &...

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Email Marketing: Engagement Metrics And Email Deliverability in China

Jul 20

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be improved or impaired. It all starts with reputation. Is your domain reputation good? Do you use a good...

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What Affects Email Delivery in China? Part 2

Jun 24

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why email...

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What Affects Email Delivery in China? Part 1

Jun 17

What Affects Email Delivery in China? Part 1

There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp or ConstantContact, haven’t adapted their platforms for Chinese market and, as a result, email deliverability...

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Email Marketing and China’s Anti-Spam Laws

Apr 09

Email Marketing and China’s Anti-Spam Laws

Email marketing has always been one of the most effective direct marketing channels and it is widely used by marketers worldwide. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox, or a smartphone as it is increasingly becoming the case. Excellent ROI and enormous...

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Targeting Chinese Companies: Part 2: Communication Channels

Aug 14

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, I’ve discussed the role of trade shows, exhibitions and conferences. In the second part I’m going to look at each of the remaining communication channels:   Email Email communication is one of the preferred ways to communicate with...

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