119 Facts About Email Marketing: Infographic

Jun 07

119 Facts About Email Marketing: Infographic

In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains  one of the most cost effective tools in marketers’ toolbox but it is also getting more sophisticated and...

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Infographic: Email and SMS Marketing in China

May 03

Infographic: Email and SMS Marketing in China

According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal requirements and best practices for email template designs.   The numbers in Webpower’s...

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Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Sep 21

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is important to make sure that email’s content complies with the rules and regulations that may be different...

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Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Sep 14

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email,...

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Email Marketing in China, Best Practices

Sep 07

Email Marketing in China, Best Practices

Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually, emails have never enjoyed the same status in China as in the West because the country joined the...

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Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Jul 27

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay attention to email engagement to get better deliverability in Google Mail (Google Apps &...

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