Infographic: 11.11.2017 – China Shopping Festival in Numbers

Nov 22

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date,...

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Color Perception Considerations in Marketing Design for Chinese Market

Sep 06

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures? Most of the...

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What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

May 24

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy. In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning...

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China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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Live Streaming in China and the Rise of New Type of KOLs

Mar 01

Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs. According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 - nearly half of China’s total...

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