What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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Mobile Marketing in China: WeChat Advertising Overview

Jul 19

Mobile Marketing in China: WeChat Advertising Overview

Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising. Since WeChat has no direct equivalents in the West, many foreign companies often find it hard to...

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WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Jul 12

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Promoting brand’s official WeChat account is the trickiest part of WeChat marketing. Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Companies have been trying hard to make sure that it shows in every place where there is a chance to get a smartphone camera pointed to it and some...

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Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

Jun 21

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively known as BAT, account for the major part of China’s overall digital marketing ad spend, there are also...

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Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Jun 14

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are familiar with at home. Here is our review of the most popular Chinese dating apps: Momo (陌陌) Momo is, by far,...

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