Microsoft in China: 20 Years of Playing By The Rules

Jun 01

Microsoft in China: 20 Years of Playing By The Rules

Microsoft’s 20 plus years of official presence in China has been a story of compliance and accommodating every demand and request by Chinese government. Unlike in the cases of other tech giants, Google and Facebook, any online services provided by Microsoft in China have never been blocked. By all counts, Microsoft was expected to do well, first by entering...

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From WeChat App to WeChat Bot

Jan 27

From WeChat App to WeChat Bot

Almost every smartphone in China has now WeChat app installed. Tencent, the company beyond this hugely successful product, continues packing it with more functionality with every new release. Besides of being a powerful marketing tool for companies, WeChat app has already evolved from a mobile chat program to a personal wallet. What gives it even more power is the...

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5 Common Misconceptions About WeChat Marketing

Jan 06

5 Common Misconceptions About WeChat Marketing

In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect with their customers in the most intimate way makes WeChat marketing one of the important...

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Competitive Research in China, Part III: Chinese Social Media Channels

Nov 11

Competitive Research in China, Part III: Chinese Social Media Channels

Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has evolved around desktop use while WeChat only works with mobile. I have already those platforms in much more...

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Selling on JD.com in China – Infographic

Oct 14

Selling on JD.com in China – Infographic

Jingdong or JD.com is the second largest ecommerce B2C platform in China after Alibaba’s Tmall, currently holding close to a quarter of the market. Selling on JD is a very effective way to reach Chinese consumers directly and, in some cases, can be preferable to Tmall. We will cover various pros and cons of JD vs. Tmall in upcoming articles. Today’s post...

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3 Key Points for a Successful Digital Communication in China

Sep 23

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building power through digital and mobile communication and knowing how to effectively insert themselves into...

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