Hosting Website in China: ICP License and Why You Need It

Sep 20

Hosting Website in China: ICP License and Why You Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one. The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both...

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Challenges of Web Hosting in China

May 10

Challenges of Web Hosting in China

Hosting website in China can be quite beneficial to a business in several respects. First of all, and most importantly, local web hosting in China will significantly reduce website’s loading time. This will both improve ranking in Chinese search engines, such as Baidu, as well as improve visitors’ overall experience. Unfortunately, many websites that are...

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International Education in China

Jan 11

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand...

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Marketing On Sina Weibo

Nov 23

Marketing On Sina Weibo

Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the platform’s recent changes and the value of marketing on Sina Weibo. Although, the number of Weibo...

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Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

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The Rise of Branded Ecommerce in China

Jun 22

The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and shoppers’ top priority has been mostly low price rather than known brand. However, according to...

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