Challenges of Web Hosting in China

May 10

Challenges of Web Hosting in China

Hosting website in China can be quite beneficial to a business in several respects. First of all, and most importantly, local web hosting in China will significantly reduce website’s loading time. This will both improve ranking in Chinese search engines, such as Baidu, as well as improve visitors’ overall experience. Unfortunately, many websites that are...

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International Education in China

Jan 11

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand...

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Marketing On Sina Weibo

Nov 23

Marketing On Sina Weibo

Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the platform’s recent changes and the value of marketing on Sina Weibo. Although, the number of Weibo...

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Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

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The Rise of Branded Ecommerce in China

Jun 22

The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and shoppers’ top priority has been mostly low price rather than known brand. However, according to...

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Microsoft in China: 20 Years of Playing By The Rules

Jun 01

Microsoft in China: 20 Years of Playing By The Rules

Microsoft’s 20 plus years of official presence in China has been a story of compliance and accommodating every demand and request by Chinese government. Unlike in the cases of other tech giants, Google and Facebook, any online services provided by Microsoft in China have never been blocked. By all counts, Microsoft was expected to do well, first by entering...

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