What Affects Email Delivery in China? Part 2

Jun 24

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why email...

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What Affects Email Delivery in China? Part 1

Jun 17

What Affects Email Delivery in China? Part 1

There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp or ConstantContact, haven’t adapted their platforms for Chinese market and, as a result, email deliverability...

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Infographic: Integrated Marketing Plan for Chinese Market

Jun 03

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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China’s Online Business Networks for Marketing: Ushi.com

Dec 31

China’s Online Business Networks for Marketing:  Ushi.com

Ushi.com (or Ushi.cn) is one of the most well known Chinese professional networking sites outside of China. It resembles LinkedIn in its functionality and structure, however, in terms of the number of registered users, its growth over the years has been quite slow. At present, it is estimated to have somewhere between 1.2 to 1.5 million  members, which is...

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China’s Online Business Networks for Marketing: Wealink.com

Dec 24

China’s Online Business Networks for Marketing:  Wealink.com

Wealink.com is often mentioned as one of the major Chinese online business networks, along with Dajie, Tianji and Renhe which have been discussed in details in my earlier posts. In general, compared to LinkedIn dominated online professional networks market in the West, Chinese business network market still remains quite fragmented. In terms of size, Wealink.com...

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