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How to Setup Live Support for Chinese Website

Posted by on 8:00 am in Business in China, China Internet, China Marketing Channels, Chinese Website, Online Tools | Comments Off on How to Setup Live Support for Chinese Website

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. (more…)

Infographic: Online Behavior of Chinese Millennials

Posted by on 8:00 am in Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Infographic, Social Media Marketing in China | Comments Off on Infographic: Online Behavior of Chinese Millennials

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. (more…)

Hosting Website in China: ICP License and Why You Need It

Posted by on 8:00 am in Branding in China, Business in China, China Internet, Chinese Website | Comments Off on Hosting Website in China: ICP License and Why You Need It

Hosting Website in China: ICP License and Why You Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). (more…)

Color Perception Considerations in Marketing Design for Chinese Market

Posted by on 8:00 am in Business in China, China Business News, Chinese Website, Web Design in China | 0 comments

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?

Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?

Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. (more…)

Top 10 Most Popular Mobile Apps in China

Posted by on 8:00 am in Business in China, China Marketing Channels, China mobile marketing, Social Media Marketing in China | Comments Off on Top 10 Most Popular Mobile Apps in China

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind.

Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not surprisingly, companies who traditionally dominated those niches on the internet have also been the leading providers on mobile.

Interestingly enough, not only that there isn’t a single non-Chinese app in the top 10 list, they don’t even make the first 50. In fact, the only foreign app that enjoys some popularity in China is Google’s mobile Chrome browser. (more…)

The Chinese marketing toolbox

Posted by on 8:00 am in Business in China, China Internet, China Localization Strategies, China Marketing Channels, Chinese Social Media | Comments Off on The Chinese marketing toolbox

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore.

Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China.

For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools.

If you are planning on setting up a campaign in China, here is what you’ll need in your toolbox:

 

Micro screwdriver: finicky complexity

Complexity of Chinese market entry

Leave your hammers in the West – entering the local Chinese market is more complex than you can imagine, especially in the online and digital marketing fields.

If an American company wants to advertise their product with a search engine for a German market, all they need is a Gmail account and a credit card. If the same company were attempting the same strategy in China, however, they would have to first register an overseas advertiser’s account with Chinese search engines, pass through a verification process that can last several weeks, manage hefty fees and, finally, pay a deposit.

And many marketing channels don’t accept foreign advertisers at all.

 

Spirit level: balance across multiple platforms

Chinese market entry

Successfully launching a product in China requires a campaign strategy that works on multiple platforms. This is because the popularity of the more traditional print, television and desktop media are far outstripped by that of mobile marketing.

The most internet searches are done via mobile, and more products are sold via mobile app than through browsers.

If that isn’t enough to convince you, consider this: users of China’s biggest social media platform, WeChat, number more than three times the population of the United States.

 

Illustrated instruction manual: unfamiliar equipment

Chinese market entry manual

The most important thing to be aware of when marketing in China is that the available channels are completely different to the ones in the West:

Western nuts and boltsChinese nuts and bolts
GoogleBingBaidu, Qihoo
FacebookTwitterSina Weibo
YoutubeYouku
WeChat

 

Someone to hold the ladder: A way in

Chinese market entry expert

None of the above channels offer English backend control – so unless you are fluent in Chinese and familiar with how they operate you’d need to find experts to run them for you.

In addition, foreign companies can’t host a website in China or even set up official social media, so making an impact in China means that you will probably have to set up a local business entity.

 

Packed lunch: lots of dough

China market entry experts

Marketing in China is going to require committing a large marketing budget upfront.

Unless you are committed to spending cash upfront to register a company, set up local marketing channels, and find experts and consultants to run them, there aren’t too many options.

– Val Kaplan is a China based marketing expert with extensive experience in marketing technologically advanced products. Val is also author of ‘Doing Business in China Online‘ and a regular contributor to sampi.co.

doing business in china online: the most comprehensive guide to digital marketing in china

 

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, China Marketing Channels, Chinese Society | Comments Off on Taobao Villages: How Ecommerce Helps China’s Rural Economy

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach.

China is one of world’s fastest urbanizing society in absolute terms. Although decreasing every year, approximately 45% of Chinese still live in rural areas which comes to about 600 million people.  (more…)

5 Most Useful Features of WeChat for Marketers

Posted by on 8:00 am in Business in China, China Ecommerce, China mobile marketing | Comments Off on 5 Most Useful Features of WeChat for Marketers

5 Most Useful Features of WeChat for Marketers

After having surpassed 700 million registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively.

In this post we are going to have a look at top 5 of them.

5 Most Useful Features of WeChat for Marketers

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What Does It Take to Break Into Chinese Market?

Posted by on 8:00 am in Business in China, China Business News, China Localization Strategies, China Marketing Channels, Chinese Society, Selling in China | Comments Off on What Does It Take to Break Into Chinese Market?

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org). 

A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val Kaplan, author of Doing Business in China Online: (more…)

WeChat Advertising Overview: WeChat Official Account Ads

Posted by on 8:00 am in China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Social Media Marketing in China | Comments Off on WeChat Advertising Overview: WeChat Official Account Ads

WeChat Advertising Overview: WeChat Official Account Ads

WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other.

WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account.

Who can use the WeChat official account ads?

(more…)

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