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Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, China Marketing Channels, Selling in China | Comments Off on Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets.

Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in China. In fact, if you are planning to sell anything to Chinese consumers, there are only three viable options. (more…)

10 Interesting Facts About China’s Richest Man Jack Ma

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, Chinese Society | 0 comments

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful internet and tech companies in China such as XiaoMi (Lei Jun), Tencent (Ma Huateng) or Baidu (Robin Li), Jack Ma never had any technical background or training.

10 interesting facts about Alibaba’s founder Jack Ma (more…)

Infographic: 11.11.2017 – China Shopping Festival in Numbers

Posted by on 8:00 am in Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Society, Infographic, Selling in China | Comments Off on Infographic: 11.11.2017 – China Shopping Festival in Numbers

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead.

In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date, November 11th (11/11), is chosen because the number “1” resembles a single individual. (more…)

How To Test Chinese Website Loading Time And Accessibility

Posted by on 8:00 am in Business in China, China Internet, China Marketing Channels, Chinese Website | Comments Off on How To Test Chinese Website Loading Time And Accessibility

How To Test Chinese Website Loading Time And Accessibility

When you are trying to attract more Chinese users to your website, fast loading is one of the key factors affecting the traffic, usability and, ultimately, the conversion rate. Testing your Chinese website loading time is a critical step to take before launching marketing campaign directed at users in China.

Ideally, if your site is hosted in China, the loading time wouldn’t be an issue for a properly designed website. Unfortunately, hosting on Chinese servers requires obtaining ICP license first, which is only available to local companies. In one of the earlier posts, we have already discussed pros and cons or hosting website in China(more…)

China Marketing Alternative: 360 Search PPC Campaign

Posted by on 8:00 am in Business in China, China Internet, China Marketing Channels, China PPC, China SEM | Comments Off on China Marketing Alternative: 360 Search PPC Campaign

China Marketing Alternative: 360 Search PPC Campaign

Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

(more…)

China Marketing Alternatives: 360 Search SEM

Posted by on 8:00 am in China Internet, China Localization Strategies, China Marketing Channels, China PPC, China SEM | Comments Off on China Marketing Alternatives: 360 Search SEM

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy.

When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds between 60 to 70% of China search engine market. (more…)

5 Features of Most Effective China Email Marketing Strategy

Posted by on 8:00 am in B2B Marketing in China, China E-mail Marketing, China Ecommerce, China Marketing Channels, China mobile marketing, Online Tools | Comments Off on 5 Features of Most Effective China Email Marketing Strategy

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective.

The following presentation by Sampi Marketing was presented at Shanghai Entrepreneur organized by Entrepnr this month. (more…)

How to Setup Live Support for Chinese Website

Posted by on 8:00 am in Business in China, China Internet, China Marketing Channels, Chinese Website, Online Tools | Comments Off on How to Setup Live Support for Chinese Website

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. (more…)

Infographic: Online Behavior of Chinese Millennials

Posted by on 8:00 am in Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Infographic, Social Media Marketing in China | Comments Off on Infographic: Online Behavior of Chinese Millennials

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. (more…)

Hosting Website in China: ICP License and Why You Need It

Posted by on 8:00 am in Branding in China, Business in China, China Internet, Chinese Website | Comments Off on Hosting Website in China: ICP License and Why You Need It

Hosting Website in China: ICP License and Why You Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). (more…)

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