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Chinese Brands and Consumer Trust Issues

Posted by on 8:00 am in Branding in China, Business in China, China Internet, Selling in China | 0 comments

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust local brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese are increasingly looking toward foreign brands for everything from food and cosmetics to airlines and hotels. This means more opportunities for foreign companies considering increasing their foothold in Chinese market and winning more customers at the expense of the local competition. (more…)

Book Review: Unlocking the World’s Largest E-market

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, Chinese Social Media | Comments Off on Book Review: Unlocking the World’s Largest E-market

Book Review: Unlocking the World’s Largest E-market

In her new on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media.

The book explains in great details two main platforms that, today, are “must haves” for every digital marketing strategy – WeChat and Weibo. (more…)

How to Succeed in B2B Sales in China

Posted by on 8:00 am in B2B Marketing in China, Business in China, China Business News, Selling in China | 0 comments

How to Succeed in B2B Sales in China

Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal differences is the fact that most Chinese businesses are not run in the same structured manner as in the West, which also defines their purchase cycle.

First of all, in B2B settings, many stages of this cycle run concurrently rather than sequentially: request for a quote can be issued before all the potential suppliers are contacted and shortlisted or the spec is finalized. (more…)

Why Do Chinese Websites Seem So Cluttered?

Posted by on 8:00 am in Business in China, China Business News, China Ecommerce, China Internet, Chinese Website | 1 comment

Why Do Chinese Websites Seem So Cluttered?

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general.

What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and intuitive site by the Chinese.

Here are just a few examples of the most popular sites in China: (more…)

Infographic: China Ecommerce Landscape

Posted by on 8:00 am in Business in China, China Ecommerce, China Marketing Channels, Infographic, Selling in China | 0 comments

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017.

Alibaba still dominates Chinese ecommerce with Taobao for C2C and Tmall for B2C. The other major player in B2C space is JD.com, currently this company holds about a quarter of the total market. (more…)

Looking Ahead: Top China Mobile Marketing Predictions for 2018

Posted by on 8:00 am in Business in China, China Marketing Channels, China mobile marketing, O2O Marketing, Selling in China, Social Media Marketing in China | Comments Off on Looking Ahead: Top China Mobile Marketing Predictions for 2018

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward.

WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s mobile marketing landscape in 2018. (more…)

Infographic: 8 Tips On Importing Goods From China

Posted by on 8:00 am in Business in China, Infographic | Comments Off on Infographic: 8 Tips On Importing Goods From China

Infographic: 8 Tips On Importing Goods From China

For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the world’s top superpowers. It has one of the fastest growing economies and has enjoyed exponential growth in the industrial and production sectors. This has led to a wide variety of quality goods such as electronics, packaged foods, baby products, apparel, footwear, furniture, toys, electrical machinery and equipment, and many others. Combined with the enormous developments in the import/export business, this has made China a reliable source of inventory for businesses all over the world.

Whether you are a small business, a mid-sized start-up, or a large organization, importing goods from China can offer you several benefits. For starters, their wide range of products guarantees you variety in your stock, including some products that you might not find in the local market. China is also known for producing quality goods at a much more affordable price. On top of that, China has reliable and fast freight services. Therefore, importing goods from China can save your business a lot of time and money, which you can focus towards other tasks such as marketing, promotion, rebranding, etc. It can also give you a competitive edge, thus boosting your business’ chances of succeeding.

However, despite all the benefits, it is not an easy task to import goods from China, especially if you are new to the practice. For starters, you must find reliable suppliers who can offer you a regular supply of quality goods – and this is not an easy feat. There are also several other challenges to deal with, including a complex, confusing, and expensive import process, extended transit times, fluctuating freight fees, unexpected delays, and others.

But with the right guidance, you can be able to source quality goods and make the import process smoother and efficient. Below are 8 tips on importing goods from China presented by Panda Paper Roll Company, which can guide you through the entire process.

8 tips on importing goods from China

Importing goods from ChinaImporting goods from China

About the Author:

Frank Ouyang is the chief manager and co-founder of Panda Paper Roll Company, a paper roll supplier and mobile payment solution provider. In addition to his love for paper industry, Frank is also dedicated to helping small business entrepreneurs to run better businesses. You can read more at the website: www.pandapaperroll.com.

 

doing business in china online: the most comprehensive guide to digital marketing in china

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, China Marketing Channels, Selling in China | Comments Off on Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets.

Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in China. In fact, if you are planning to sell anything to Chinese consumers, there are only three viable options. (more…)

10 Interesting Facts About China’s Richest Man Jack Ma

Posted by on 8:00 am in Business in China, China Ecommerce, China Internet, Chinese Society | Comments Off on 10 Interesting Facts About China’s Richest Man Jack Ma

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful internet and tech companies in China such as XiaoMi (Lei Jun), Tencent (Ma Huateng) or Baidu (Robin Li), Jack Ma never had any technical background or training.

10 interesting facts about Alibaba’s founder Jack Ma (more…)

Infographic: 11.11.2017 – China Shopping Festival in Numbers

Posted by on 8:00 am in Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Society, Infographic, Selling in China | Comments Off on Infographic: 11.11.2017 – China Shopping Festival in Numbers

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead.

In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date, November 11th (11/11), is chosen because the number “1” resembles a single individual. (more…)

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