Marketing in China is quickly becoming a hot topic and a rapidly developing industry. Increasing sales in the largest consumer market in world is one of the primary strategic objectives of the most world leading companies in the world and if it isn’t – it should be!

Successfully setting up sustainable sales operations in China, fighting off competition, protecting your brand from being copied or hijacked require proper understanding of local realities, which are, most of the time, quite different from what Western companies are used to in the more familiar markets.

Of course, all successful selling starts and ends with marketing. Be it selling to consumers, to businesses or to government institutions – proper marketing campaign makes the difference between success and failure.

Knowledge and understanding of the most effective ways to market your products or services in China, realizing what works and what doesn’t, figuring out the most efficient ways to allocate your marketing budget are all absolutely essential to everyone looking to succeed.

These and many more topics related to marketing in China are discussed here. Please, feel free to comment and engage in the conversation!