Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

Jun 28

Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese programmatic ads market is still lagging behind. Here are the six most common types of ad fraud in China:...

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China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

Jun 21

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively known as BAT, account for the major part of China’s overall digital marketing ad spend, there are also...

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Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Jun 14

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are familiar with at home. Here is our review of the most popular Chinese dating apps: Momo (陌陌) Momo is, by far,...

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119 Facts About Email Marketing: Infographic

Jun 07

119 Facts About Email Marketing: Infographic

In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains  one of the most cost effective tools in marketers’ toolbox but it is also getting more sophisticated and...

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WeChat Search Function Expansion and What May Be Coming Next

May 31

WeChat Search Function Expansion and What May Be Coming Next

In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function, searching on WeChat was, perhaps, the most frustrating experience of the otherwise awesome app. For...

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5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

May 24

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy. In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning...

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China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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