Is China’s RenRen Still Relevant for Marketing?

Mar 25

Is China’s RenRen Still Relevant for Marketing?

Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It also uses apps in much the same way as Facebook does. Unfortunately, Renren didn’t live up to...

Read More

How Small Business Can Use KOLs for Marketing in China

Mar 18

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing endorsements of celebrities. Most of those methods would be out of reach for small businesses trying...

Read More

How Big Brands Select KOLs for their Marketing Campaigns

Mar 11

How Big Brands Select KOLs for their Marketing Campaigns

Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by trustworthy people, much more than the one promoted via traditional channels. KOLs are,...

Read More

Infographic: Alibaba in Numbers

Mar 04

Infographic: Alibaba in Numbers

Alibaba, the company founded some 15 years ago by a former English teacher Jack Ma with borrowed $60,000 has already made a history last year with the largest ever IPO in New York. The company is valued at over 150 billion dollars and it continues to dominate Chinese e-commerce. In my earlier post about Alibaba, I’ve covered its e-commerce related ecosystem as...

Read More

How to Promote a Brand on Weibo

Feb 25

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 157 million monthly users, Weibo still remains an extremely attractive venue for marketers. In this post, I’m going to review the primary routes for promotion and...

Read More

Inside Sina Weibo

Feb 18

Inside Sina Weibo

Sina Weibo is a primary Chinese social media platform that is second only to mobile based WeChat in terms of number of subscribers and monthly active users. Although, having lost some of the luster to WeChat, Weibo remains one of the most important channels in social media campaigns targeting Chinese market. Also, from marketers’ standpoint it can be used in a...

Read More

WeChat Public Account Types: Which One Is Right For Your Brand?

Feb 11

WeChat Public Account Types: Which One Is Right For Your Brand?

WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are currently 3 types of public accounts, subscription, service and corporate. Corporate accounts, that...

Read More
Google+