Basics of China Keyword Research: Qihoo Index

Mar 29

Basics of China Keyword Research: Qihoo Index

Qihoo Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that Qihoo search results tend to be more accurate than Baidu’s and advertising with Qihoo is also a bit cheaper....

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Basics of China Keyword Research: Baidu Index

Mar 29

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of searching for keyword “iPhone8” (most Chinese users would typically type in “iPhone8” without space...

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Basics of China Keyword Research: WeChat Index

Mar 29

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. Up until a few weeks ago, it was not possible to get a hold of such metrics...

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Basics of China Keyword Research: Measuring Search Trends

Mar 29

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the major Chinese search engines, as well social media platforms, offer some type of basic tools for China...

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Basics of China Keyword Research: Weibo Index

Mar 29

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. Weibo offers to marketers a...

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Checklist for Building your China Web Presence

Mar 22

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or,...

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8 Powerful WeChat Features You Probably Didn’t Know About

Mar 15

8 Powerful WeChat Features You Probably Didn’t Know About

If you thought you know all there is to know about WeChat features, you’d still be surprised how many powerful functions you didn’t realize existed in this little app. Here are the eight of the least known but extremely useful WeChat features: Multiple video chats One of the least known but powerful WeChat features inside groups is multiple video chat. I...

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