WeChat Marketing Part II: Getting Followers Organically

Jul 29

WeChat Marketing Part II: Getting Followers Organically

In this post we are picking up from the last week article on how to grow your WeChat followers base organically. In an earlier post on WeChat marketing we’ve discussed limitations of WeChat based advertising and its low ROI. Therefore, acquiring subscribers organically remains a much more cost effective way to grow your brand following. WeChat marketing can be...

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WeChat Marketing Part I: Getting Followers Organically

Jul 22

WeChat Marketing Part I: Getting Followers Organically

Continuing from the previous post on WeChat marketing, this time we are going to look into ways of getting WeChat followers organically. One of the key distinctive characteristics of this platform is its private nature. This feature also makes the discovery difficult. For example, if one is looking for a particular product on Facebook or Weibo, it is relatively easy...

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Marketing on WeChat: Is It Worth It?

Jul 15

Marketing on WeChat: Is It Worth It?

Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese were increasingly moving away from traditional social media outlets, such as Weibo, towards mobile and more...

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Infographic: Mobile Gaming in China

Jul 08

Infographic: Mobile Gaming in China

In this post, I’d like to share a recently released infographic by Go-Globe presenting the state of China’s mobile gaming. Is figures show, Chinese are avid game players with almost every mobile device having at least one game installed on it. In fact, playing games is the second most favorite activity after chatting on a phone in China. Chinese gamers...

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Are There Any E-commerce Opportunities Left in China?

Jul 01

Are There Any E-commerce Opportunities Left in China?

In just a few recent years, Chinese e-commerce market have become one of the most developed ones in the world. Well functioning ecosystem of online payment and powerful mobile segment has made this market one of the important components of Chinese economy overall. According to the most recent data, three quarters of B2C market belong to just two platforms –...

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What Affects Email Delivery in China? Part 2

Jun 24

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why email...

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What Affects Email Delivery in China? Part 1

Jun 17

What Affects Email Delivery in China? Part 1

There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp or ConstantContact, haven’t adapted their platforms for Chinese market and, as a result, email deliverability...

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