Advertising on Baidu: Most Comprehensive Overview

Oct 29

Advertising on Baidu: Most Comprehensive Overview

The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital marketing tools, which are mainly run by Google in the Western markets, are not available in China....

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Marketing on Douban, a Unique Chinese Social Network

Oct 22

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s...

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What is Really Behind Baidu’s International Expansion

Oct 15

What is Really Behind Baidu’s International Expansion

Baidu Inc. the owner of the largest China’s search engine Baidu.com, has been on a buying spree recently snatching companies locally and abroad. The type of companies Baidu was buying are in line with the grand strategy of moving into mobile space and expanding internationally. Baidu growth in China has been impressive, although it stayed at somewhere around...

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Six Online Productivity Tools I Can’t Live Without

Oct 08

Six Online Productivity Tools I Can’t Live Without

This time I’m going to deviate from the usual topic of marketing for Chinese market and share my experience with the the online productivity tools that I find particularly useful in my day-to-day life, be it for business or personal projects. I’m often having a hard time remembering how I was getting by before discovering those amazing tools that increased my...

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Infographic: Mobile Advertising in China

Oct 01

Infographic: Mobile Advertising in China

Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile apps from ecommerce giants like Taobao, Alibaba and Jingdong have made shopping directly from phones a...

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Search Engines in China

Sep 24

Search Engines in China

Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are reduced to the point of irrelevance by local competitors and some tricky government decisions that went...

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What Alibaba is Really About?

Sep 17

What Alibaba is Really About?

When Alibaba goes public this week, New York stock exchange is going to see the biggest IPO in its history. The company is expected to raise more than $20 billion, bringing its value to over $150 billion, this will put it alongside other online tech giants like Facebook, eBay and Amazon. However, unlike those three, Alibaba has been virtually unknown outside of...

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