Infographic: Alibaba in Numbers

Mar 04

Infographic: Alibaba in Numbers

Alibaba, the company founded some 15 years ago by a former English teacher Jack Ma with borrowed $60,000 has already made a history last year with the largest ever IPO in New York. The company is valued at over 150 billion dollars and it continues to dominate Chinese e-commerce. In my earlier post about Alibaba, I’ve covered its e-commerce related ecosystem as...

Read More

How to Promote a Brand on Weibo

Feb 25

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 157 million monthly users, Weibo still remains an extremely attractive venue for marketers. In this post, I’m going to review the primary routes for promotion and...

Read More

Inside Sina Weibo

Feb 18

Inside Sina Weibo

Sina Weibo is a primary Chinese social media platform that is second only to mobile based WeChat in terms of number of subscribers and monthly active users. Although, having lost some of the luster to WeChat, Weibo remains one of the most important channels in social media campaigns targeting Chinese market. Also, from marketers’ standpoint it can be used in a...

Read More

WeChat Public Account Types: Which One Is Right For Your Brand?

Feb 11

WeChat Public Account Types: Which One Is Right For Your Brand?

WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are currently 3 types of public accounts, subscription, service and corporate. Corporate accounts, that...

Read More

Successful China Marketing Strategies: Lessons from Evernote

Feb 04

Successful China Marketing Strategies: Lessons from Evernote

Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans, over 100 million according to company’s figures, myself included. They have also realized early on the...

Read More

Marketing on Chinese Social Media: WeChat vs. Weibo. Part II.

Jan 28

Marketing on Chinese Social Media: WeChat vs. Weibo. Part II.

Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform, the important differences must be understood first: Mobile strategy WeChat has started as a chat...

Read More

Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

Jan 21

Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both WeChat and Weibo offer attractive opportunities for...

Read More
Google+