Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

Read More

Overview of Advertising with Chinese Search Engines

Aug 17

Overview of Advertising with Chinese Search Engines

China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese search engines with market share somewhere between 75% and 85% according to various estimates. Moreover,...

Read More

How to Setup Live Support for Chinese Website

Aug 10

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website. Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For...

Read More

Infographic: Online Behavior of Chinese Millennials

Aug 03

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies. What is unique in China’s...

Read More

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Jul 27

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay attention to email engagement to get better deliverability in Google Mail (Google Apps &...

Read More

Email Marketing: Engagement Metrics And Email Deliverability in China

Jul 20

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be improved or impaired. It all starts with reputation. Is your domain reputation good? Do you use a good...

Read More

What You Need to Know About Chinese Online Payment Systems

Jul 13

What You Need to Know About Chinese Online Payment Systems

Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological enabler. Chinese online shoppers also grew to trust online payments and the vast majority is quite...

Read More
SiteLock
Google+