Advertising on China’s Professional Networking Sites: Tianji.com

Aug 20

Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest of those platforms in China – tianji.com. At the moment, Tianji has established itself as a...

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7 Lessons of XiaoMi’s Marketing Success Story in China

Aug 13

7 Lessons of XiaoMi’s Marketing Success Story in China

It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4 years ago, a fifth largest smartphone manufacturer in the world. Even more impressive was their...

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Advertising on China’s Professional Networking Sites: Ushi.com

Aug 06

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry publications, have always been some of the most popular routes. In the last few years, thanks to explosion of...

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Overview of China’s Professional Networking Sites

Jul 30

Overview of China’s Professional Networking Sites

In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is estimated that about 100 million Chinese use some type of professional social network with the...

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How to Open WeChat Official Subscription Account

Jul 23

How to Open WeChat Official Subscription Account

With growing popularity of WeChat in China, more and more companies are choosing to setup a permanent presence on this platform with an official account. Currently there are two types of accounts available: subscription and service. Those two types are primarily characterized by different functionalities and methods of engagement with the audience. In my earlier...

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Online Payment Options for Chinese Market

Jul 16

Online Payment Options for Chinese Market

Selling products or services online in China is different from the Western model in one crucial aspect – low prevalence of credit cards and, generally, unwillingness by the Chinese to use them for online payments. Thanks to the rapid ecommerce development in the last decade, China has skipped the credit card era almost entirely by leaping straight toward the...

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How to Measure and Track Chinese Social Media?

Jul 09

How to Measure and Track Chinese Social Media?

When it comes to marketing through Chinese social media, one of the challenges that Western companies face is getting reliable analytics. While there are plenty of  platforms tracking social media in the English speaking world to choose from, China is a whole new game. First for all, all the main Western social media sites like Facebook, Twitter, Google+ etc. are...

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