Hosting Website in China: ICP License and Why You Need It

Sep 20

Hosting Website in China: ICP License and Why You Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one. The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both...

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Color Perception Considerations in Marketing Design for Chinese Market

Sep 06

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures? Most of the...

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Top 10 Most Popular Mobile Apps in China

Aug 30

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not...

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The Chinese marketing toolbox

Aug 23

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools. If you are planning on setting...

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Taobao Villages: How Ecommerce Helps China’s Rural Economy

Aug 16

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach. China is one of world’s fastest urbanizing society in absolute terms. Although decreasing...

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5 Most Useful Features of WeChat for Marketers

Aug 13

5 Most Useful Features of WeChat for Marketers

After having surpassed 700 million registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively....

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What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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