Chinese Brands and Consumer Trust Issues

Feb 14

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust local brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese are increasingly looking toward foreign brands for everything from food and cosmetics to airlines and hotels....

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Book Review: Unlocking the World’s Largest E-market

Feb 07

Book Review: Unlocking the World’s Largest E-market

In her new on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media. The book explains in great details two main platforms that, today, are “must haves” for every digital marketing strategy – WeChat and Weibo. The book is filled...

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How to Succeed in B2B Sales in China

Jan 31

How to Succeed in B2B Sales in China

Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal differences is the fact that most Chinese businesses are not run in the same structured manner as in the...

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Why Do Chinese Websites Seem So Cluttered?

Jan 24

Why Do Chinese Websites Seem So Cluttered?

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general. What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and...

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Infographic: China Ecommerce Landscape

Jan 17

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017. Alibaba still dominates Chinese ecommerce with Taobao for...

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Looking Ahead: Top China Mobile Marketing Predictions for 2018

Jan 10

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward. WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s...

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Infographic: 8 Tips On Importing Goods From China

Jan 03

Infographic: 8 Tips On Importing Goods From China

For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the world’s top superpowers. It has one of the fastest growing economies and has enjoyed exponential...

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