Online Payments in China

May 20

Online Payments in China

Chinese ecommerce market has been growing impressively in the last 3-4 years and is expected to reach an astonishing $1 trillion by 2020. In this blog, I wrote extensively on the state of Chinese ecommerce, its unique features and its potential. This time, I would like to share a new infographic by Go-Globe.com, visualizing some figures and trends related to online...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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Mobile Internet in China: 2015 Trends

May 06

Mobile Internet in China: 2015 Trends

Here is another look into mobile usage in China from 2015 report by WeAreSocial. There is a clear trend for mobile based internet to increase in size and importance for marketers focusing in Chinese market. Proliferation of cheaper Android handsets and innovations in mobile space have ushered a new digital era in China. Companies like Tencent in software and Xiaomi...

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China’s Digital, Social and Mobile, 2015 Trends

Apr 29

China’s Digital, Social and Mobile, 2015 Trends

In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends in Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and sophistication throughout 2015. Mobile is becoming the primary way of getting online and platofrms like WeChat,...

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Marketing in China: WeChat Brand Account vs. Native Mobile App

Apr 22

Marketing in China: WeChat Brand Account vs. Native Mobile App

Providing platform for brands to reach customers on their smartphones is the main WeChat‘s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand accounts. In some ways, an official account resembles a native app which raises an important...

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Creative Ways for Leveraging WeChat for Brand Marketing

Apr 15

Creative Ways for Leveraging WeChat for Brand Marketing

Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly ecosystem, brands have been enthusiastically embracing the platform and creating new ways to...

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WeChat Worldwide Presence

Apr 08

WeChat Worldwide Presence

Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data compiled by WeAreSocial, reveals that WeChat has been also gaining ground in a number of other...

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