Email Marketing: Engagement Metrics And Email Deliverability in China

Jul 20

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be improved or impaired. It all starts with reputation. Is your domain reputation good? Do you use a good...

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What You Need to Know About Chinese Online Payment Systems

Jul 13

What You Need to Know About Chinese Online Payment Systems

Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological enabler. Chinese online shoppers also grew to trust online payments and the vast majority is quite...

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5 Most Useful Features of WeChat for Marketers

Jul 06

5 Most Useful Features of WeChat for Marketers

After having surpassed 700 million registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively....

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Top 10 Most Popular Mobile Apps in China

Jun 29

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not...

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The Rise of Branded Ecommerce in China

Jun 22

The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and shoppers’ top priority has been mostly low price rather than known brand. However, according to...

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Taobao Villages: How Ecommerce Helps China’s Rural Economy

Jun 15

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach. China is one of world’s fastest urbanizing society in absolute terms. Although decreasing...

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Banner Ads in China

Jun 08

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business. Also, the type of banners ads...

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