What Affects Email Delivery in China? Part 2

Jun 24

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why email...

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What Affects Email Delivery in China? Part 1

Jun 17

What Affects Email Delivery in China? Part 1

There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp or ConstantContact, haven’t adapted their platforms for Chinese market and, as a result, email deliverability...

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Infographic: China’s E-learning and Online Education Market

Jun 10

Infographic: China’s E-learning and Online Education Market

Internet is transforming classrooms worldwide and China is no exception. New technologies and faster internet make online education more convenient and affordable while traditional methods have no choice but to adapt. I this post, I’d like to share infographic by Edufraction.com that illustrates this trend with some solid data. In online education, new Chinese...

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Infographic: Integrated Marketing Plan for Chinese Market

Jun 03

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current...

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12 Tips on How to Succeed Selling on Taobao

May 27

12 Tips on How to Succeed Selling on Taobao

Chinese have a saying: if you are looking for a solution to a problem – go to Taobao and you’ll find it. This giant virtual shopping mall has become a staple of modern Chinese culture, a place where one can find practically anything and have it delivered straight to the door in just a day or two. Taobao has also enabled millions of people in China...

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Online Payments in China

May 20

Online Payments in China

Chinese ecommerce market has been growing impressively in the last 3-4 years and is expected to reach an astonishing $1 trillion by 2020. In this blog, I wrote extensively on the state of Chinese ecommerce, its unique features and its potential. This time, I would like to share a new infographic by Go-Globe.com, visualizing some figures and trends related to online...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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