China’s Online Business Networks for Marketing: Dajie.com

Nov 26

China’s Online Business Networks for Marketing:  Dajie.com

As joining online professional networking sites becomes more widespread in China, one platform in particular seems to be getting ahead in terms of the number of registered users. Dajie.com claims to have 30 million members making it the largest of such platforms in China. With LinkedIn still practically unknown in the Mainland, Dajie.com provides a local...

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China’s Online Business Networks

Nov 19

China’s Online Business Networks

In the recent years, professionals in China have been increasingly connecting online through a growing number of professional networking sites. LinkedIn has also announced its intention to launch in China in hopes to attract 140 million users but, so far, it’s still practically unknown in the Mainland. Perhaps, the most well known Chinese business network...

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Pros and Cons of Hosting a Site in China

Nov 12

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines. In this post, I attempt to summarize...

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Mobile Videos in China

Nov 05

Mobile Videos in China

It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices, remain the most popular online content. According to the latest numbers from iResearch, a...

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Advertising on Baidu: Most Comprehensive Overview

Oct 29

Advertising on Baidu: Most Comprehensive Overview

The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital marketing tools, which are mainly run by Google in the Western markets, are not available in China....

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Marketing on Douban, a Unique Chinese Social Network

Oct 22

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s...

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What is Really Behind Baidu’s International Expansion

Oct 15

What is Really Behind Baidu’s International Expansion

Baidu Inc. the owner of the largest China’s search engine Baidu.com, has been on a buying spree recently snatching companies locally and abroad. The type of companies Baidu was buying are in line with the grand strategy of moving into mobile space and expanding internationally. Baidu growth in China has been impressive, although it stayed at somewhere around...

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