Marketing in China: WeChat Brand Account vs. Native Mobile App

Apr 22

Marketing in China: WeChat Brand Account vs. Native Mobile App

Providing platform for brands to reach customers on their smartphones is the main WeChat‘s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand accounts. In some ways, an official account resembles a native app which raises an important...

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Creative Ways for Leveraging WeChat for Brand Marketing

Apr 15

Creative Ways for Leveraging WeChat for Brand Marketing

Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly ecosystem, brands have been enthusiastically embracing the platform and creating new ways to...

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WeChat Worldwide Presence

Apr 08

WeChat Worldwide Presence

Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data compiled by WeAreSocial, reveals that WeChat has been also gaining ground in a number of other...

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Tencent Rivals Facebook in Total Number of Social Media Users

Apr 01

Tencent Rivals Facebook in Total Number of Social Media Users

Not many people doubt the fact that Facebook outnumbers any social media platform in terms of world wide number of users. In addition to claiming over 1.3 billion accounts, Facebook has further solidified its top position in mobile space by acquiring hugely successful WhatsApp and launching its own Facebook messenger app. If that wasn’t enough, Facebook now...

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Is China’s RenRen Still Relevant for Marketing?

Mar 25

Is China’s RenRen Still Relevant for Marketing?

Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It also uses apps in much the same way as Facebook does. Unfortunately, Renren didn’t live up to...

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How Small Business Can Use KOLs for Marketing in China

Mar 18

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing endorsements of celebrities. Most of those methods would be out of reach for small businesses trying...

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How Big Brands Select KOLs for their Marketing Campaigns

Mar 11

How Big Brands Select KOLs for their Marketing Campaigns

Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by trustworthy people, much more than the one promoted via traditional channels. KOLs are,...

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