Overview of China’s Professional Networking Sites

Jul 30

Overview of China’s Professional Networking Sites

In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is estimated that about 100 million Chinese use some type of professional social network with the...

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How to Open WeChat Official Subscription Account

Jul 23

How to Open WeChat Official Subscription Account

With growing popularity of WeChat in China, more and more companies are choosing to setup a permanent presence on this platform with an official account. Currently there are two types of accounts available: subscription and service. Those two types are primarily characterized by different functionalities and methods of engagement with the audience. In my earlier...

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Online Payment Options for Chinese Market

Jul 16

Online Payment Options for Chinese Market

Selling products or services online in China is different from the Western model in one crucial aspect – low prevalence of credit cards and, generally, unwillingness by the Chinese to use them for online payments. Thanks to the rapid ecommerce development in the last decade, China has skipped the credit card era almost entirely by leaping straight toward the...

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How to Measure and Track Chinese Social Media?

Jul 09

How to Measure and Track Chinese Social Media?

When it comes to marketing through Chinese social media, one of the challenges that Western companies face is getting reliable analytics. While there are plenty of  platforms tracking social media in the English speaking world to choose from, China is a whole new game. First for all, all the main Western social media sites like Facebook, Twitter, Google+ etc. are...

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Infographic: China’s Online Shopper

Jul 02

Infographic: China’s Online Shopper

There hardly exist any other nation in the world that can compare to China in the speed with which it embraced ecommerce. More and more Chinese today shop exclusively online buying anything from clothes and food to furniture and cars. Alibaba, one of the most valuable tech. companies in the world, has been the principal driving force of this process. Its presence is...

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Should Your Company Sell on Tmall?

Jun 25

Should Your Company Sell on Tmall?

Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland China, Taiwan, Hong Kong and Macau. Tmall.com currently features more than 70,000 international and...

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Advertising Options with Youku

Jun 18

Advertising Options with Youku

Continuing from my previous post on how to advertise on Youku, this time I’m going to explain various advertising options in some more details. The main attributes of various types of ads running on Youku site is the ad’s location, size, frequency and media type. Prices are based on the combination of those attributes and range between  30 RMB per...

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