Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Sep 28

Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many more features. Today, QQ messenger offers much more than earlier versions: it has integrated emails,...

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Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Sep 21

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is important to make sure that email’s content complies with the rules and regulations that may be different...

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Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Sep 14

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email,...

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Email Marketing in China, Best Practices

Sep 07

Email Marketing in China, Best Practices

Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually, emails have never enjoyed the same status in China as in the West because the country joined the...

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Choosing PPC vs. SEO for Chinese Market

Aug 31

Choosing PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors: First, the search results, especially for popular...

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Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

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Overview of Advertising with Chinese Search Engines

Aug 17

Overview of Advertising with Chinese Search Engines

China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese search engines with market share somewhere between 75% and 85% according to various estimates. Moreover,...

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