What Alibaba is Really About?

Sep 17

What Alibaba is Really About?

When Alibaba goes public this week, New York stock exchange is going to see the biggest IPO in its history. The company is expected to raise more than $20 billion, bringing its value to over $150 billion, this will put it alongside other online tech giants like Facebook, eBay and Amazon. However, unlike those three, Alibaba has been virtually unknown outside of...

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Infographic: Mobile Commerce in China

Sep 10

Infographic: Mobile Commerce in China

In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY growth compared to 35.7% in the previous year. In 2014, it is estimated that over 50 million Chinese...

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Best Strategies for Selling Products Online in China

Sep 03

Best Strategies for Selling Products Online in China

How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices. First of all, some stats on the state of China’s ecommerce. Last year, China has become the largest...

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Infographic: Digital Ad Spending in China

Aug 27

Infographic: Digital Ad Spending in China

What are the most important venues for digital advertising in China? Who are the largest players? What type of digital ads are most popular in China? These and other questions are answered in another great infographic from Go-Globe.com. Here are some of the highlights that I find most interesting: China outspends any other country in Asia Pacific on digital ads...

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Advertising on China’s Professional Networking Sites: Tianji.com

Aug 20

Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest of those platforms in China – tianji.com. At the moment, Tianji has established itself as a...

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7 Lessons of XiaoMi’s Marketing Success Story in China

Aug 13

7 Lessons of XiaoMi’s Marketing Success Story in China

It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4 years ago, a fifth largest smartphone manufacturer in the world. Even more impressive was their...

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Advertising on China’s Professional Networking Sites: Ushi.com

Aug 06

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry publications, have always been some of the most popular routes. In the last few years, thanks to explosion of...

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