Top 10 Most Popular Mobile Apps in China

Jun 29

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not...

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The Rise of Branded Ecommerce in China

Jun 22

The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and shoppers’ top priority has been mostly low price rather than known brand. However, according to...

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Taobao Villages: How Ecommerce Helps China’s Rural Economy

Jun 15

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach. China is one of world’s fastest urbanizing society in absolute terms. Although decreasing...

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Banner Ads in China

Jun 08

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business. Also, the type of banners ads...

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Microsoft in China: 20 Years of Playing By The Rules

Jun 01

Microsoft in China: 20 Years of Playing By The Rules

Microsoft’s 20 plus years of official presence in China has been a story of compliance and accommodating every demand and request by Chinese government. Unlike in the cases of other tech giants, Google and Facebook, any online services provided by Microsoft in China have never been blocked. By all counts, Microsoft was expected to do well, first by entering...

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Why O2O in China Keeps Growing

May 25

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in...

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10 Interesting Facts About China’s Richest Man Jack Ma

May 18

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful...

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