Marketing on Chinese Social Media: WeChat vs. Weibo. Part II.

Jan 28

Marketing on Chinese Social Media: WeChat vs. Weibo. Part II.

Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform, the important differences must be understood first: Mobile strategy WeChat has started as a chat...

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Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

Jan 21

Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both WeChat and Weibo offer attractive opportunities for...

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Online Fraud – the Biggest Problem of Chinese Digital Advertising

Jan 14

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones....

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Infographic: Chinese Online Shopping Trends

Jan 07

Infographic: Chinese Online Shopping Trends

An online market research group, Go-Globe.com has recently released their new infographic focusing on China’s online shopping trends in the last 3-4 years. Apart from the obvious fact of continued growth of online commerce in China, a few facts from this presentation could be quite insightful. The first point, that I find particularly interesting, is the fact...

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China’s Online Business Networks for Marketing: Ushi.com

Dec 31

China’s Online Business Networks for Marketing:  Ushi.com

Ushi.com (or Ushi.cn) is one of the most well known Chinese professional networking sites outside of China. It resembles LinkedIn in its functionality and structure, however, in terms of the number of registered users, its growth over the years has been quite slow. At present, it is estimated to have somewhere between 1.2 to 1.5 million  members, which is...

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China’s Online Business Networks for Marketing: Wealink.com

Dec 24

China’s Online Business Networks for Marketing:  Wealink.com

Wealink.com is often mentioned as one of the major Chinese online business networks, along with Dajie, Tianji and Renhe which have been discussed in details in my earlier posts. In general, compared to LinkedIn dominated online professional networks market in the West, Chinese business network market still remains quite fragmented. In terms of size, Wealink.com...

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China’s Online Business Networks for Marketing: Renhe.cn

Dec 17

China’s Online Business Networks for Marketing:  Renhe.cn

China’s online professional networking market remains fairly new but is expected to continue growing as more Chinese are realizing the advantages of getting plugged in. With LinkedIn being still practically unknown here, this market remains quite fragmented with no clear dominant player. So far, in terms of size, Dajie.com (30 million users) and Tianji.com (20...

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